Briefing
The Continente supermarket chain wanted to create an member-get-member action to encourage people to join Continente online (online shopping).
Solution
Send a mailing to existing customers of the Continente online, a mailing/game board, with all usual steps that people normally do when they need to go to the supermarket.
With the message: “You are already in the continente online point (last step) Help your friends to overcome all these steps and win prizes.”
Was included in this mailing a password, so that the costumer could go to the website, naming friends and if those friends join the online shopping, the costumer earned premiums and discount vouchers from the supermarket. Friends who fill the forms, were able to play this shopping game online and win prizes too.
